Academy Music Group

Background

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and club venues, including London’s iconic O2 Academy Brixton and O2 Shepherd’s Bush Empire, as well as a portfolio of renowned sites across major regional cities.

96%

of all devices installed at AMG are all-in-one mobile EPOS payment devices.

1150

Devices Installed in 8 Months Across 21 Venues

The Goal

Driving Efficiency and Innovation in Service Operations

AMG wanted to increase transaction speed to improve the customer journey, boost order turnover, and ultimately reduce wait times. In addition, they aimed to strengthen their reporting capabilities at group level, gaining real-time visibility of overall performance. At the same time, modernising service operations was a priority, with handheld POS devices enabling additional service points across Bars, Food, Cloakroom, and Box Office outlets.

Looking to the future, AMG recognised the importance of staying at the forefront of service technology. Kappture supported this vision by delivering proof-of-concepts across a range of innovations, including pre-ordering and live ordering systems, tablet-based ordering, and a use case review of Kappture’s AI-powered grab & go solution, Brisk.

Deliverables

1,150

Devices installed at 21 AMG venues in the UK

“Kappture has transformed the way we operate. The all-in-one handheld EPOS devices let us serve customers faster, reduce wait times, and provide service anywhere in our venues. The real-time reporting and bespoke developments give us a clear view of performance across the group and the tools to make proactive decisions during events. Kappture also supports us in exploring future-focused technologies to ensure we stay at the forefront of service innovation “

Martyn Howell

Senior Bars Manager, Academy Music Group

The Results

Powering Events with Mobility and Intelligence

Today, 96% of devices installed at AMG are all-in-one mobile EPOS payment terminals, operating on a one device one operator basis. This enables venues to deliver fast, personal, one-to-one service across the full range of card payments. The handheld solution also gives AMG the flexibility to deploy service points anywhere in their venues, supporting a wide variety of events including Live Music, Comedy, Sport, and Corporate functions.

In addition, Kappture’s reporting capabilities, combined with a number of bespoke developments for AMG, now provide streamlined financial reporting, detailed operator sales analytics, and real-time dashboard views across all sites. These insights empower AMG’s teams to make proactive, data-driven decisions during live events.